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Sadly, I’m sure this round iPhone concept will get mostly negative feedback, simply because it’s unusual. The creation of Chike Newman, from London, the iPhone Pi is an original device, because it totally strays away from the rectangular handset designs of the modern age.
The iPhone Pi does keep the physical Home button and looks like a big stopwatch of sorts. The icons are placed to the sides with the main area of the screen being free. The music player interface in the lockscreen actually looks kind of hot, but I’m not sure how well the device will sit in the pocket or in the hand.
The handset has a back camera and I’m really curious how you can actually hold the device to take pics with it. I’m sure that the resolution is big here, at Retina levels. I could see some uses for a round iPhone: a sort of magnifying glass, a variety of cases and accessories to make it round again, a way to make it a touchpad on a slate or notebook.