Mobile ticketing is a convenient method of buying, receiving, and verifying tickets with mobile phones from customers. A mobile ticket has a verification unique to the phone of the holder. The customer can validate his or her mobile ticket with the issuer within the same day by presenting his or her phone as proof. Customers can get the mobile ticket number by swiping a special reader on the smart screen of the customer’s mobile device.
Mobile ticketing is the method through which consumers order, pay for, and verify tickets with mobile phones instead of traditional paper tickets. A mobile ticket usually has a unique verification unique to each holder’s mobile phone. This unique code is what is used by the issuer to access billing information for the ticket. This method is considered to be faster and easier than paper tickets.
Smartphones are a great tool when it comes to mobile ticketing. They offer several distinct advantages over traditional computers. For starters, they have the advantage of being able to access any service – including the Internet. Some apps allow users to access tickets from various locations around the world, while others are exclusive to a certain location. Some apps provide real-time tracking information about fuel prices in different cities.
Advantages of Mobile ticketing-
A major advantage of smartphones is that they are capable of running several tasks. These tasks include scanning barcodes, accessing payment systems, and booking seats in an online portal. Some smartphones even feature GPS so that individuals can enter a destination and locate where their vehicle will be parked. In addition to providing these capabilities, some mobile ticketing systems allow users to print tickets straight from the devices or from an online application. These options represent a significant convenience when compared to printing paper tickets.
A unique feature that most modern smartphones have is a proximity sensor. This allows the smartphone to detect when it becomes within a certain range of a barcode. Once within that range, the phone merges a selected location with the current time. If the phone does not recognize the barcode, it will not display a fare, thereby making the mobile ticketing system based on proximity very accurate.
Smartphones with this technology are also capable of processing credit cards. This is a beneficial feature for the many people who need access to money on the go. However, as an alternative to paper tickets, smartphone users may prefer to use mobile-only options that do not require the smartphone to be tethered to a computer.
Some businesses may use mobile ticketing along with SMS or MMS messaging. Text message messaging (SMS) offers a cost-effective and quick way to communicate with customers. Users can easily reply to text messages and pass along information to other staff members. However, text messages can also be used to notify customers about changes to routes or special promotions. Mobile service providers typically provide both types of messaging features. Therefore, if a business chooses to add text messaging to its mobile ticketing system, it will likely be able to integrate it seamlessly with the company’s existing mobile messaging services.
Disadvantages of mobile ticketing-
There are two Cons of mobile ticketing. The first one is that users have to pay extra attention to detail when they use it. People are very busy these days and so are the ticketing agents. They do not always have time to address every single customer personally and so they have to resort to automation. Automation has its downsides as well, but the biggest con of mobile ticketing is that users have to pay extra money for it.
When talking about the cons of mobile ticketing then the first one comes to mind. It is not only the lack of human interaction that creates a negative impact on this system. Users also have to remember that physical tickets are more useful than paper ones. Users can take them with them wherever they go and they will serve as valid proof if ever they need to get a replacement for any reason. On the other hand, a mobile ticket does not have a valid ticket number and so, the chances of losing it completely are very high.
Another most common Cons of mobile ticketing is that the system is prone to fraud. This is especially true in smaller offices and small business operators. Most of the people using these systems do not even know that the system is reliable. This means that many people may be using the fake version of the tickets which can help them skip all the checks and get into the casino before the closing time. Thus, this is a big problem that is sometimes unavoidable.
Another biggest con is that mobile vendors charge a commission on the transactions made. Thus, if the quota of sales is not met, then users will be paying the service provider for what they have purchased. Thus, this is one major drawback of mobile ticketing. However, it is an insignificant downside when users compare it with the benefits that it offers.
The other main con is that it doesn’t offer the customer any real-time information or updated information. Though there are mobile vendors who provide real-time information through email or text messages, the quality of the information is not at par with the print versions. In addition, the mobile vendors charge additional fees for this feature. Thus, if users want to avail the benefits of mobile ticketing, they need to pay more. Though the charges are higher than the print versions, they will be able to view the booking details and make the purchase immediately.
However, there is no denying the fact that the pros of mobile ticketing far outweigh the cons. This is because the system can be used almost anywhere and for many different purposes. It is cost-effective, which makes it popular. Also, mobile ticketing is very convenient and easy to use. There are no long queues; there are no paper tickets, and the whole process is very streamlined.
For mobile ticketing to be successful, riders and train dispatchers must have a positive working relationship. The train dispatchers need to acknowledge the customers’ requests for information on time and for the riders to be given their options when it comes to using their mobile payment methods. Without having these relationships established, the mobile ticketing program will likely fail.
To ensure that mobile ticketing increases customer satisfaction and profits, the mobile ticketing system should provide options for customers to pay their fares via their smartphones. By allowing riders to make purchases using their smartphones, the transit system will generate more revenue by having passengers pay their fares through their smartphones. In addition to helping customers avoid waste of their purchased tickets, this option will help promote loyalty among current customers and generate more revenue from future customers. By integrating the mobile ticketing system with the various mobile payment options, customers will have a greater chance of getting discounts on their purchases. Therefore, using mobile tickets will benefit both the company and its customers.