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People, we’re in 2013! Designers, wake up and check out the calendar! Can you honestly say that you like ANY of the LG Optimus series devices?! Can you honestly say that the Galaxy S4 has a good design? Isn’t the Nokia Lumia already outdated? Aren’t all the Xperias 99% alike? Well, here’s finally some novelty: Sony XTRUD.
Sony XTRUD is to me what Apple could have come up if they kept their wild spirit of the early 2000s… Designer Rybarczyk Francois did a fantastic job with this smartphone and he deserves a standing ovation for it. The Sony XTRUD concept features a sustainable and economic vision of the modern world. The handset incorporates one part that includes all the components and a simple aluminum profile.
The idea is to easily replace all components via a modular concept. You can change the camera module with the newest Sony cam, but let’s be honest here: phone makers are afraid of such devices, because they wouldn’t sell their new models, that’s why we’ll never see such a phone. The Sony XTRUD feels a bit like a combo between a Nokia Lumia and an iPod, with a twist of the designer’s unique approach.
A nifty idea is the volume control by rotating the wheel at the lower area of the device. The result here is a beautiful and original Sony Android concept, that actually looks hot and will last for many years thanks to the modular approach.