A new set of comparative photos offers the clearest look yet at Apple’s upcoming iPhone Fold next to three of its biggest rivals: Samsung’s Galaxy Z Fold7, the ultra-experimental Galaxy Z TriFold, and Huawei’s unusually wide Pura X flip-style foldable. Although we’re still months away from Apple’s first foldable launch, the mockup shown here already confirms one thing: the company is preparing a very different form factor from anything currently on the market.
The biggest shock is the aspect ratio. Instead of going for the tall, narrow “book” profile that has defined the Fold series since 2019, Apple appears to be embracing a much wider folded format that opens directly into landscape mode. Unfolded, the mockup looks more like a compact tablet than a square digital notebook. Even Samsung’s Galaxy Z TriFold – which stretches to nearly 10 inches when fully extended – is the only device that comes close to matching the iPhone Fold’s rectangular layout, though it achieves that with a dual-hinge design that folds twice.
Placed side-by-side with the Galaxy Z Fold7, the contrast becomes obvious. Samsung’s flagship foldable remains taller and more vertical, while Apple’s prototype prioritizes width and a “tablet-first” feel. The iPhone Fold is smaller than the Fold7 when open, but noticeably broader, with a shape that suggests multitasking and media consumption as central use-cases.
The comparison with Huawei’s Pura X is even more unusual. Huawei’s device is technically a flip phone, but its exaggerated aspect ratio makes it feel more like a mini-tablet when open. Even so, the iPhone Fold mockup dwarfs it in width and adopts the opposite hinge direction. Still, the visual resemblance hints at where the industry may be heading: broader, more landscape-native foldables that step away from the classic tall-phone silhouette.
What these images ultimately highlight is how aggressively Apple is diverging from established foldable norms. The company is stepping into the category with a design that no competitor has attempted at scale. But if history is any indication, this uniqueness may not last long. Both Samsung and Oppo have already been rumored to be developing wider book-style foldables of their own, ready to respond quickly if Apple’s layout proves to be the next big trend.
For now, though, the iPhone Fold stands alone—an unfamiliar shape in a market that has mostly settled into predictable proportions. Whether this bold approach pays off will depend entirely on how it feels in the hand later this year, when Apple finally unveils the real thing.
via Huaweicentral
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