Facebook is used by a stunning 94% of professional marketers, with Instagram a close second at 76%. And with almost 4 billion social media users on the planet, can you afford to miss out on the benefits of social media marketing?
We don’t think so, and neither should you, so keep reading to find out how you can make the most of social media marketing.
Importance of Social Media
A few years (decades) ago, before the advent of the smartphone and personal computer, marketers relied on quite simple means to advertise products and services. Radio, television, newspapers, magazines, and billboards were the order of the day and were effective.
Marketers knew which demographic would be consuming which media at which time and planned their campaigns around that.
Times have changed, and teens, workers, and housemakers of all ages and genders use every social media platform pretty much whenever they want. No longer can marketers rely on the morning drive radio or prime time television slots to advertise their wares; they must be on the ball and ready to target their demographic 24/7, 365.
And that is the importance of social media!
Benefits of Social Media Marketing
Here are 4 benefits of social media marketing, in no particular order. Keep in mind that there are many benefits to social media marketing, but these are some more interesting ones because they deal directly with sales and, of course, making money.
1. Increased Brand Awareness
Brand awareness is not the most important, but it’s desirable; the most popular, most successful brands worldwide can be recognized by a single word, symbol, or sometimes even a font.
Brand awareness is engraining your business into the collective conscious and subconscious; when your target client sees a color, font, or symbol associated with your brand, you want them to think of you at once.
Social media marketing increases awareness of your brand by putting it at the heart of the client’s day-to-day life; you’re always right there, on their phone in the palm of their hand.
2. Increased Sales
People use social media to communicate with friends and family, so why not throw marketing a business into that conversation?
The increased visibility that social media provides translates into increased sales. You lead potential clients to your business with every post, share, like, or comment.
There are many different social media engagement ideas for you to implement.
When you share social media posts, you humanize and personify your business, and since people prefer doing business with other people, this drives sales.
3. Increased Brand Authority
By constantly posting original content on social media and responding in a positive and earnest way to customers, you make your business appear credible and show a genuine concern for clients.
Other social media users, and potential clients, see this and regard your brand as an authority in the market.
Satisfied customers, in turn, mention your business on social media, proving your value as a brand authority to all.
4. Increased Return on Investment (ROI)
Social media marketing is arguably the most cost-effective part of all different types of marketing. Most social media platforms are free to sign up and create a profile. Any paid promotions you invest in are inexpensive compared to other marketing tactics.
With a small investment of time and money, you can significantly increase your conversion rate and ultimately get a return on your investment from your digital marketing strategy.
Time (and money) wait for no person. So create a business page on your favorite social network right now to reap the full benefits of social media marketing.
If you already have, good for you; now you have time to keep browsing our blog for more amazing tech talk!