Smartphones and tablets have become devices with which we start and end our day. With one click, a light touch on devices’ screens, we communicate, learn, work and buy.
Mobile devices such as smartphones and tablets offer you the convenience of buying and selling things with just one click. Mobile commerce is a category of e-commerce that quickly gained popularity due to its ease of making transactions.
According to Statista, 72.9 percent of all retail e-commerce is expected to be generated through mobile commerce in 2021, up from 58.9 percent in 2017.
These statistics make you think about organizing your e-commerce store that will be accessible from mobile devices. But to do it wisely and not miscalculate, you need to know the key trends in this industry. Our article is about this.
5 Trends to Consider for an Effective Mobile Commerce Strategy
1. Augmented reality.
Forbes writes for shoppers who crave an impressive, personalized experience open 24/7, augmented mobile reality (AR) technology is the real-time deal of the next era.
Augmented reality (AR) adoption has grown in popularity as brands work to give consumers a glimpse of how a product will fit into their lives. In 2021 and as we continue to roll out online, experience personalization is becoming more critical than ever.
2. Voice commerce.
Virtual voice assistants are what could be the best new product of 2021. We’re used to having Alexa, Siri, or Google Home that respond to voice commands and help improve our user experience.
In 2021, we will see increased investment in optimizing content for voice search and making it possible to purchase products using voice commands without forcing consumers to switch channels.
3. Mobile payments.
Mobile security is what mobile phone users think about the most when they shop online.
Some companies, such as software development company MLSDev, have addressed concerns by integrating with mobile wallets and intermediaries such as Apple Pay, Google Pay, or PayPal, so consumers don’t have to risk entering their credit card information with every purchase constantly.
4. Progressive web applications.
A key trend in the e-commerce industry is the use of PWAs or progressive web apps. A Progressive Web App is a website that takes the form of a mobile app. You can order the development of such a solution at https://mlsdev.com/services/mobile-app-development
5. Commerce in social networks.
Social networks occupy an essential part of our life like never before. It means that in 2021, more brands will partner with social sites to advertise and embed e-commerce transactions on social sites so that consumers can buy and chat with their friends at the same time.
Mobile commerce is booming.
Experts predict this industry will grow with the spread of mobile devices around the world. Mobile shopping is the most convenient and efficient shopping experience for customers who prefer to shop online – all with one touch of a few fingers. The main things you need to know to be successful in this area are the key trends. And now you already know!
Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.