3 Best Social Media Apps for Your Digital Marketing Needs

Did you know that three in four Instagram users check out websites or make purchases after seeing ads on the platform? 

According to the same source, 11 people begin using social media every second and the average American has about seven social media accounts. Add to that the fact that there are 4.9 billion social media users worldwide this year. 

Considering that there are around 8 billion people on earth, you can appreciate the importance of leveraging the power of social media. Otherwise, there’s a vast number of potential customers that you’re not even trying to reach. Your business is missing out if you aren’t using social media for digital marketing.

But when strategizing your company’s marketing strategy, which social media platforms should you focus on? There are dozens of options, but that doesn’t mean you must or should target them all. The first step is to figure out which social media sites your target demographic uses the most. 

Continue reading to see three social media apps to consider for your digital marketing campaigns.

1. Facebook

According to one source, Facebook is the world’s most popular social media platform. Close to 3 billion people use the site monthly. That means around 37% of the global population — just shy of four in 10 people — use Facebook. You can rest assured that people from your target demographic are on the platform, and you can launch focused marketing campaigns to reach them. So, while there are many social media apps, Facebook should make the cut. 

2. YouTube

Did you know that around nine in 10 video marketers acknowledge that video affords them a good return on investment? It’s also worth noting the following:

  • Eight in 10 people can recall a video ad they viewed in the past month
  • 91% of consumers rely on video to determine whether to buy something
  • Around eight in 10 people prefer viewing videos over reading about products

That’s one reason why YouTube is such a great option for digital marketing purposes. In addition to having north of 2.7 billion active users, YouTube attracts over 122 million people every day. And 52% of internet users go to YouTube at least once monthly.

It’s been said that a picture is worth a thousand words, but a video is worth much. If people in your target market use platforms such as YouTube, use the app for digital marketing efforts. It’s the perfect tool for people who consume information with their eyes.

3. TikTok

If you’re after a younger demographic, consider TikTok. It’s not just for the younger crowd, but 25% of TikTok users are under 20. And most content creators on the platform are between 18 and 24. Consider adding TikTok to your smartphone or tablet if you want to use short-form videos for your digital marketing efforts. 

You can use the platform to create connections with your target audience — and keep in mind that TikTok users tend to spend a lot of time consuming content on the platform. So, it’s worth figuring out what role TikTok can play in promoting your products and services to customers.

These are just three social media apps to consider adding to your mobile devices. You won’t find a lack of social media platforms available, but it pays to focus on one or two. Once you figure out which platforms are most used by your ideal target customer, you can use the right social media apps to reach consumers who’ll be most interested in what you have to offer.

One of the things to consider when working on your digital marketing strategy is the role influencers can play in generating more interest in your products or services. Influencers and social media go together like a horse and carriage. 

Finding the right influencer can drive traffic to your website, boost sales, and deliver a great return on investment. An influencer marketing agency can help you get great results by finding you an influencer that aligns with your business.

Passionate about design, especially smartphones, gadgets and tablets. Blogging on this site since 2008 and discovering prototypes and trends before bigshot companies sometimes