No matter how good your product or service is, if you don’t have a way to engage with your customers, you’re going to have a hard time keeping them around. Are you looking for ways to improve engagement with your customers? If so, you’re not alone. A recent study found that 60% of businesses struggle to create engaging customer experiences. But don’t worry – there are plenty of things you can do to turn things around. In this post, we’ll share some tips on how to create more engaging customer experiences. Stay tuned!
Email and Text Messaging
One of the most influential statistics that impact many businesses is that 60% of consumers won’t buy from a brand that they feel doesn’t care about them. This is one of the reasons why it is vital to make your customers feel engaged, and an easy way to do that is through text messaging or emails.
There are many different text messages or emails that you could send, such as a birthday message, a special offer, a thank you for purchases, a review form, and more. Another type of text message marketing that works is mass texting, and you can find such services listed on Earthweb.
Improve Overall Customer Experience
Another way that you can improve engagement with your customers is by improving the overall customer experience. A great way to do this would be to be aware of the various steps the customer has to go through on their journey.
By taking the journey of a customer, you can see what should be improved, whether it be long waiting times for customer service, a complicated buying process, or links to pages that don’t open fast enough.
As mentioned above, a great way to improve engagement is by making the customer feel as if you care about them, and another great way to do this would be through the use of push notifications. Push notifications are also a fantastic way of reminding customers that you exist.
If you can master push notifications, you will have customers returning to your app or site, therefore increasing engagement. Be careful not to overdo it, since customers can become quite annoyed if it’s too much.
Focus on Existing Customers
Many brands and businesses focus all of their attention on gaining new customers and often run the risk of ignoring the customers they already have. If you want to improve engagement, then you should focus on existing customers.
A happy customer will continue to do business with you, as well as refer you to friends and family, often check your site or app for new content, and share any social links you have. Not only does this increase engagement, but it also brings in new customers.
One form of marketing has proven to increase engagement by quite a bit, and that is conversational marketing. A big reason why engagement is low is that the customer doesn’t think of a brand as a friend, instead, as a faceless corporation.
Conversational marketing changes that, and one way this happens is through the use of chatbots. Chatbots will help visitors find the products they need, answer any questions a customer might have, and provide recommendations.
The next thing to focus on is to improve engagement by providing relevant content, and more to the point, helpful. One of the best positions you can take as a brand is a solution provider, since this is what customers are after, solutions and not products.
If you continually provide customers with answers and solutions to problems, they will keep coming back to you. More than this, when they are ready to make a purchase, your name will be the first in mind.
Personalize Interactions and Services
How do you think a customer will feel when visiting your website and is greeted with a welcoming message and their name? They will feel special and are more likely to engage. More than this, the services that you provide should be personalized too.
The key to increase engagement is by making each customer feel like you are talking directly to them. To achieve this, you will need to know exactly who your customers are, exactly what they want, and how soon they need it.