The Essential Social Media Platforms for Your Smartphone

Are you a social media fanatic and absolutely love spending your time scrolling through other pictures, videos, and posts? Do you want to know which are the most popular social media platforms, and which are the most essential to have on your smartphone?

With billions of people on mobile devices, social media is more accessible than ever. It has become an essential part of the internet and a staple in day-to-day life. Social media can help you stay connected to your friends while also exposing you to new content every day. 

While there are many different platforms available, here are some of the most popular ones for smartphones: Instagram, Facebook, Twitter, Pinterest, and TikTok. In this article, we’ll take a closer look at what each offers and why they are the essential apps for your smartphone.


The first platform that we have on our list is Instagram. Instagram is arguably one of the most popular social media platforms to this day. It started back in 2011 as a simple photo-sharing platform where you could post photos for your friends and family to see. Today Instagram is one of the biggest social media platforms with billions of active monthly users. The platform has also changed drastically.

Instagram is now a place where you can share both photos and videos in a multitude of different ways and formats, on different features available such as reels, stories, IGTV, and even just your regular feed. Instagram is not only a great place for individuals who want to find some entertainment, but it is also one of the most popular social media apps for businesses and their marketing. As with any other social media platform, followers are very important and are an indicator of your influence on the network. If you’re struggling with numbers you can use a growth service like Growthoid, which can help you raise awareness and gain more Instagram followers in no time.

This is an essential app to have on your phone these days as it is a great way to stay connected with just about anyone, promote your brand to a wide audience, as well as to catch up on current news, your friends’ lives, pop culture, or even just do a little bit of shopping.


The next platform that we have on our list is Facebook. Facebook is the oldest of these social media platforms yet still reigns at the top as one of the most popular. Facebook is being used less for marketing but rather more for social purposes.

This platform is a great way to keep up with what is going on in your friends’ lives, keep in contact with people that are across the world, or even catch a funny video of animals doing silly things. However, there are multiple features on this platform that make it great for businesses should they want to market here. One of the most popular is Facebook’s shopping feature, the Facebook marketplace.


Leaving on down our list of essential social media platforms to have on your smartphone, the next one we have is Twitter. Twitter is yet another very old social media platform that is also still incredibly popular. While Twitter doesn’t reach the numbers that other platforms such as TikTok and Instagram do, it is still an incredible platform to make use of as both a business and an individual.

Twitter is more of a microblogging-style platform and focuses on worded tweets rather than on visuals such as images and videos. Although as a business you may still want to bring in a heavy visual element if you want to capture the attention of your target audience. This is a platform mainly made use of by millennials because it was one that they grew up with, but it is still very popular among those who are younger or older.


Last but not least we have the frontrunner of social media, who is also the newest addition to the social media world, and this is TikTok. TikTok was only launched in 2016 but has since become the most popular platform, surpassing Instagram in recent months.

TikTok is a video-sharing platform that allows you to share short-form videos with your friends, family, followers, and even people who might just be interested in your videos and don’t yet follow you. This is a must-have platform if you want quick and engaging entertainment at the top of a button.

Although it is frequented by younger people, TikTok caters to a very large audience, and you are bound to find something that you enjoy.

Passionate about design, especially smartphones, gadgets and tablets. Blogging on this site since 2008 and discovering prototypes and trends before bigshot companies sometimes