Many businesses are considering developing their own apps; having an app can ensure that you are visible to your real-time and prospective customers at all times, help you generate a new marketing channel, offer value to your customers, boost brand recognition, and promote customer engagement. Not to mention, having your own mobile application will allow you to stand out among your competitors and help you build stronger customer loyalty. Having your own mobile app can make it easier to interact with your customers; it will also allow them to gain easier access to your products or services. There are endless reasons why you may want to create an app for your business; though, it is easier said than done. To build an app, you need to take several factors into consideration. Read this article for useful tips on how you can create a user-friendly app.
What Is a User-Friendly App?
To build a user-friendly app, you must really understand what that means, to begin with. When we see the word “user-friendly,” different ideas come to each of our minds. Ideally, a user-friendly app is one that is easy to use, intuitive, reliable, and simple. You should try to keep your app easy to operate and understand; complexity will drive users away. The app should be intuitive in the sense where users can easily navigate through the app without reading some sort of manual; the placement of different features should make sense. In-app reliability means that users would not be bothered with bugs and crashes; it should work properly. UX and UI, which respectively stand for user experience and user interface, are also important factors. The ultimate goal when it comes to UX is that the app should meet the user’s expectations. UI, on the other hand, means that the app should be a great fit and easy to understand for the targeted audience.
Many businesses create applications just for the case of having one; not only is this a waste of resources, but it is also highly unprofessional. Your app should offer value to your customers; it should be time-saving, offer a discount or some type of money-saving element, or make their lives overall easier. User value should be essentially a crucial element in your elevator pitch. If you have a business, then you are surely addressing an issue of importance or have something valuable to offer to the public; your app must do the same. It should be an addition to what your business already has to offer. Test your idea on some of your clients, your friends, or even random people; does it really make that much of a difference?
Understand Your Audience
It comes as no surprise that to offer a user-friendly app, you must first understand your audience. However, you may be surprised by the number of developers or creators that usually skip out on this vital step. Many creators assume that including specific in-app features just makes sense; however, what may be beneficial to you as a creator or business owner is simply different than what your audience really needs. Another mistake that developers do, because of time constraints, is not getting enough people to test out the app before it goes live. Keep in mind that the people who test it out should not be working on this project, to begin with; if they were working on the application, then it most definitely already makes sense to them.
Apps that require users to register upon download or access the app just no longer exist; if you force people to sign up even before they gain access, the chances are that they will either delete your app or just not use it anymore. Don’t ask people about their payment or credit card information before they place an order, as this can cause you great harm. Your users need to like and trust your application first; they will not risk providing personal information on a new application, even if they are already your clients.
Don’t Use Redirects
An excellent application should include everything that your users may need. Redirecting them to external resources is one of the biggest mistakes of app design and development that you can do, as it is highly unprofessional. Make sure that you have all the features that will allow your users to navigate through the app, solve their problems, and do all that they need. Remember that your app doesn’t need to offer anything and everything; if it serves its intended purpose, then it will do. Besides, offering fewer options to your users makes the app easier to use. It also increases functionality, as it allows you to focus on perfecting and controlling a few features, rather than providing more low-quality attributes.
Learn From Others
Did you know that there are about 2.87 million applications on the Google Play Store and 1.96 million mobile applications available for download on the Apple Store? While many of them are total failures, some of them are extremely useful. Even fewer applications can be recognized for their true success. What you need to do is to observe the highest-rated mobile applications; though, this doesn’t mean that you should copy them. It only means that you should explore why people like using these applications. Understand what they have to offer and how they can help users. You also need to learn about their most favorable features and explore their framework and design. You should also learn about the less successful apps and know the features that they lack. When it comes to designing your application, you may be compelled to get really creative. However, don’t let your creativity get in the way of functionality. Try to work with frameworks that are already successful and well-tested.
Creating a mobile application for your business can help you thrive in no time. When designed and executed correctly, your mobile application can offer great value to your customers and your organization. You will attract new clientele and open yourself to new marketing and audience channels. This is why we decided to offer you some tips on how you can make your app user-friendly.